Why And How Does Scent Contribute To A Brand?
Aroma and/or scent marketing should be considered as a brand’s olfactory logo. Familiarity in this case does not breed contempt as the old saying goes, but rather an indelible association with the brand. Consumers will know they are entering a particular store as soon as they step inside and the aroma invades their nostrils. “Scent stimulates your olfactive nerve and the limbic system, the largest part of our memories. It instantly taps into your emotions without you even being aware of it.”
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To Sum Up This Fragrant Missive
While it is said that the heart wants what the heart wants, a consumer’s mind and decision-making process is a fickle thing influenced by many factors. Building a brand by using fragrance is the best way to insure an increase in traffic, brand loyalty and that all-important bottom line. To be led by the nose is an old expression, the meaning of which has not only changed, but has also transformed modern commerce in terms of signature scents created to cement brand loyalty and influence sales. So don’t be “non-scentsical” — Whether your business is candles, diffusers, a personal care product line, fine fragrance or other, call our team today for help in building your own brand through scent and making it shine above all the rest.
- Final thoughts on fragrance: Nothing is more memorable than a smell….